Frame

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Frame

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Frame » Frame »

Frame is for founders seeking clarity before they commit to creative. It’s how we uncover what your brand stands for, who it’s for, and how it should speak. Through strategy and verbal identity, we shape the foundation your team can rally behind—and your audience can believe in.

Turn clarity into your first strategic advantage.

Why Choose Frame

With Frame, we help founders step back—before they build. Through collaborative workshops and focused strategy, we distill your vision, sharpen your position, and craft a verbal foundation that drives alignment and unlocks momentum.

Frame is the ideal fit if:

  • You’re struggling to clearly explain what your brand does

  • Your team needs alignment before design or naming

  • You’re preparing to raise, launch, or reposition

  • Your messaging feels vague, inconsistent, or uninspired

Chosen By The Bold

Our Services

Build on alignment, not assumption

01

Connect your brand’s direction with your business goals—so every decision, message, and move supports the vision you’re building toward.

Clarify your core

02

Define what you do, why it matters, and who it's for—with language your team can champion and your audience can trust.

Position with purpose

03

Connect your brand’s direction with your Carve out a distinct space in the market and communicate your value with precision—so the right people resonate, remember, and reach out.

Success Stories

THE CONTENT STUDIO

Content is King

BIGBLOCK

Scaling Trust

ZIPTEK

Smart Simple Savings

DRIFTERS SUPPLY

For The Nomad Inside

Here’s How We Take Frame

What’s Included

Our work unfolds through focused strategic phases—designed to uncover clarity, create alignment, and build a verbal foundation your brand can grow from.

Foundational Discovery

Deliverables may include:

  • Founder & stakeholder interviews

  • Brand landscape audit

  • Competitor & market analysis

  • Strategy workshops

  • Insight summary

We begin with deep, collaborative discovery. Through strategic workshops, interviews, and audits, we immerse ourselves in your business to understand your vision, audience, challenges, and growth opportunities.

Brand Strategy

Deliverables may include:

  • Brand positioning statement

  • Strategic narrative

  • Audience personas

  • Vision, mission, and values

  • Messaging framework

  • Tagline & descriptor (optional)

We define what sets you apart and why it matters. This phase results in a positioning framework that articulates your value, audience fit, and brand narrative—all built to support future design and messaging.

Verbal Identity

Deliverables may include:

  • Brand voice pillars

  • Tone of voice

  • Messaging examples

  • Verbal identity guidelines

When scope allows, we build on strategy with a defined verbal identity—tone, language, and voice principles your team can confidently carry forward.

Why Strategy Matters

Why Strategy Matters

  • Stand out with purpose. A clear position helps you carve out territory in the market—and hold it with confidence.

  • When your brand is strategically built, your value is felt before your product is sold—commanding higher pricing and deeper trust.

  • Clarity breeds connection. Customers stay loyal to brands that feel human, intentional, and aligned with their values.

  • A well-defined strategy creates brand equity that travels—opening doors in new spaces without starting from scratch.

  • Brand perception isn’t accidental. With the right strategy, your external image reflects your internal truth.

  • People want to work for brands that stand for something. A sharp strategy makes your mission magnetic to top-tier talent.