ZipTek
Form — Strategy + Identity
A bold retail-tech identity built to make hidden savings feel effortless.
A retail technology brand built to uncover hidden savings instantly, connecting modern shoppers and businesses through one seamless scan.
(Change)
Friction between shoppers, retailers, and hidden promotions created a need for a clearer position around speed, access, and effortless savings.
(Bevel)
Turning the zipper into a visual system for connection. We built a bold, digital-first identity that made ZipTek feel simple, credible, and ready to scale.
(Outcome)
A more confident visual presence transformed ZipTek from a functional product into a recognizable brand, creating greater consistency, stronger distinction, and a system designed to scale.
